🎶 On the first day of 12 Days of Gong, the Visioneer Community gave to me…
…objection handling best practices from Mark Treacy! 🎶
Hear from Mark Treacy, Senior Sales Manager at LinkedIn, about how he uses Gong to improve objection handling amongst his team.
The challenge:
- Objection handling and competitive selling skills in an increasingly competitive digital landscape
The workflow:
- Mark’s team performed keyword searches to analyze competitor mentions and common objections that were coming up on their calls
- They also used Gong call recordings for objection handling training and group role playing exercises
The results:
- A 20% increase in his sales team's patience and question rate quarter over quarter
- More effective handling of common ojections in market
Mark’s favorite holiday tradition: Visiting the Christmas Tree and Lights at Denver Union Station with his wife and son! 🎄
What are your best tips or workflows for improving selling skills and objection handling with your Sales team? Let us know in the comments below!