12 Days of Gong: How Director of GTM Enablement Bradley Ciné uses Gong's Smart Trackers

🎶 On the fifth day of 12 Days of Gong, @Bradley Ciné gave to us…

…best practices for Smart Trackers (and a recipe for yellow soup)! 🎶

Bradley Cine, Director of GTM Enablement at Movable Ink, shares how he uses Gong’s Smart Trackers to increase MEDDICC adoption at his organization. 

The challenge: Getting his Sales team to fill out all the necessary information in the MEDDICC qualification methodology.

The workflow: By using Smart Trackers, reps to easily inspect their calls and identify moments related to specific components of MEDDICC.

The results: A 25% increase in MEDDICC methodology adoption within Salesforce

Bradley’s favorite holiday tradition/recipe: On January 1st, Bradley celebrate Haiti’s independence day with a big bowl of Soup Joumou, which translates to “yellow soup.” Get the recipe for Soup Joumou here!

Thanks to Bradley for sharing his story! Be sure to check out all of the live episodes of 12 Days of Gong here!