How Gong Uses Gong: Getting ahead of macroeconomic risk in your business

  • 22 June 2022
  • 5 replies
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What’s worse than trying to navigate your team and your business through highly volatile, uncertain economic times? 

Flying blind while doing it.

Thankfully, we’ve put together a playbook around how we at Gong, are using Gong to track and stay ahead of the impact that macroeconomic risk will have on our business.

You’ll learn how we’ve leveraged Tableau for ELT-level visibility, and 3 plays that your Sales and CS Leadership, Marketing, and Enablement teams can do today to mitigate risk, and pivot messaging.

 

What are your strategies for tracking and getting ahead of macroeconomic risk? Let’s chat in the comments!


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@Sunny Huang This is absolutely GOLD! Tagging some folks in the below for visibility: 

@CSmigie @mbienvenue @Adam Ballhaussen @Megan P @Kelley Slagle @Adam Ballhaussen @Cara Peterson @Matt Hands @Dwayne Kavanagh @Maribel Meza-Perez 

Would love to know if the need to track macroeconomic risk has come up at your organization (and if so, how you’re solving for it). 

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This is really interesting Sunny. Could you share a copy of the key words/phrases you showed in min 0:30? This would give us a good starting point without reinventing the wheel

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@Sunny Huang tagging you in here in case you missed @Matt Hands question! 

Userlevel 3
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Thank you for the ping @Molly Kipnis, and fantastic question, @Matt Hands . Here they are below!

budget approvals are difficult, budget cut, budget freeze, budget hold, budget is tight, budget reduction, budget refresh, budget tight, business will restrategize, buying is on hold, buying is paused, cashflow is tight, concession, consolidating our tools, consolidating tech stack, consolidating the tools we use, consolidating tools, cost cutting, curb spending, cut down of tools, cut spend, cutting budget, cutting tools, decisions on hold, delay decision, delay in approvals, difficult times, downsize, downsizing, downturn, economic slowdown, economic uncertainty, freeze on buying, freeze on purchasing, freezing budgets, freezing spending, freezing spends, furlough, furloughed, high interest rates, hiring freeze, hiring pause, hiring slowdown, hit the pause, hold off for now, hold on spending, in a holding pattern, inflation, job losses, kurzarbeit, laid off, lay off, laying off, layoffs, necessary precautions, no approvals, no budget allocation, no more money, no purchasing, no spend, on a freeze, purchase is on hold, push a decision, push date, put a pause on this, re-evaluating numbers, re-plan, recession, reducing team size, reducing the tech stack, reduction in force, reduction in size of teams, redundancies, resource tight, revisit the numbers, short term extension, spending freeze, spending slowdown, suspending operations, there is no clear timeline, tight budget, tight resources, tight spot, tighter budget approvals, tool consolidation, tough times, we are on hold, we don't know what our plans are, when things are normal, when things get better

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Wicked, thanks!

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