During this Level Up live, we demonstrate the value that Gong’s AI & ML can provide to your business.
As a recap, here is what was discussed in the session:
A Gong Customer’s story of success using Topics to increase win rates
Demo of Topics in the platform
How Topics can help your business
Below you’ll find a link to the recorded session, a list of questions that came up, and some available resources for getting started!
Frequently Asked Questions
Q: What is a Topic?
A: A Topic is simply how a person shapes their conversation, and the collection of topics they put it into a conversation is how they structure that overall meeting. And since our AI & machine learning algorithm identifies patterns and trends in common talk tracks across your organization, Topics are unique and specific to your company.
Q: Where can I see Topics?
A: Reviewing a Call, Calls page, Team > Stats page, Account, and Whisper.
Q: How they are different than Trackers?
A: Below are the differences:
Trackers are specific terms you define that you want to track.
Topics are subjects covered in a meeting identified by Gong’s AI & Machine Learning.
Q: How is the main topic calculated?
Out of all the times any topic is mentioned, the main topic is mentioned at least a certain percentage of the time. The percentage is determined by Gong on a per-company basis.
Example: If a call has a total of 10 minutes where specific identified topics were discussed, and "set up" was discussed for a minute, the longest time spent on any specific topic in the call, then "set up" is flagged as the main topic.
If more than one topic is mentioned more than the required percentage, the topic with the highest percentage is considered the main topic.
Q: What should be my next steps?
A: Watch the recording and use the resources below to learn more about Topics. Then, talk with your Gong CSM to implement a cohesive strategy utilizing Topics effectively and to leverage Topic data for insights via our Whisper Analysis.