GONG EDUCATION & TRAINING
Learn all about Gong from the Education & Training team.
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Why You Shouldn’t Be Intimidated to Send Your Team(s) to Gong’s Virtual Instructor Led Trainings (VILTs)
Used to the typical, unengaging VILT? Worried about the 1:many approach and how your team might benefit? Gong’s VILTs are best-in-class! Our VILTs are a great way to enable your teams (and any new hires!) quickly and effectively - learn more below about what the Gong Customer Education and Training Team offers! Reasoning Why Gong’s VILTs are the Best in the Business: We hold our live training sessions multiple times a week at multiple times to ensure we accommodate as many time zones as possible. We have VILT sessions that you and your teams can join live, as well as recorded sessions in case the scheduled dates/times don’t work. With the ability to bulk register your team(s) to the training sessions, we can take the leg work out of scheduling and add your entire leadership or individual contributor teams to the session(s) of your choice - they will receive a calendar invite and everything! We offer attendees a warm, welcoming environment where your learners will feel comfortab
Great question! A Center of Excellence, also known as a COE is a committee and central hub of resources formulated to accomplish two key things: ENSURE ALIGNMENT: COE's are designed to comprehensively orient multiple teams around the unified processes, platforms, and operations of a specific initiative. FOSTER ADVANCEMENT: The approaches executed by a COE should intend to go beyond what has already been done before in the organization. This committee can be used for a variety of projects, one being your implementation of Gong. TIP: In Gong Academy you can view a full course about how to develop a COE and use it for the purpose of implementing Gong. A COE is typically initiated when a company is approaching brand new ground and you need your best hands on deck. You might be expanding into new markets, exploring a new territory, introducing a new strategic product, or developing a new team. What differentiates the concept of a COE from a traditional task force is that it is designed
Systematically evaluating and offering feedback on behaviors can prove challenging, and yet it’s one of the most critical components of building skills and developing a strong coaching culture. If you’re looking to better support your team’s growth through feedback, you’re probably wondering how to: Hold every rep to the same standards Deliver consistent feedback on critical soft skills Track each team member’s performance over time Align feedback to motions that support key business initiatives Scorecards provide a framework that helps you tackle these questions. With scorecards in place, your entire team has the ability to rate and give feedback on a specific call, and you can adopt a more programmatic approach to upleveling your revenue org. Let’s look at five ways you can use scorecards to improve your existing coaching and enablement efforts. Standardize onboarding benchmarks How do you really know new hires are ready for their own book of business? It’s daunting, right
“Hello! I’m looking for some insight into how to measure success for my sales onboarding programs. What other metrics do you use to measure success, apart from time to first milestone and % quota attainment for AEs?” Great question! The good news? You aren’t alone. We come across this dilemma quite often from new Gong customers, and for a good reason! When I was a Sales Enablement Specialist at my previous organization, operationalizing and measuring the effectiveness of onboarding was one of our top challenges. The fundamental problem with outdated onboarding programs is simple: they function on opinions, not the reality. Pre-Gong, organizations measured the effectiveness of a program almost completely based on quota attainment: Did the sales rep hit their quota or not? Pretty straightforward, right? Sure… however i’d argue its almost too straightforward. If you have any background working with sales teams, you know there is a lot that goes into the making of a successful sales profes
To keep the excitement and conversation going, we wanted to provide a quick recap of some questions we received during the session along with what was covered. Take a look, and then refer back to this resource as you start to utilize Gong’s awesome new features! Miss the live Product Buzz? No worries! We’ve got you covered! Here is the recording of the full session! As a recap, here is what was shared in this session: DealsIntegrate with your tools to have a richer engagement events in Deals https://integrations.gong.io/ View “shared Gong call views” in deal activity timeline to see when prospects are engaged Deal Insights includes TrackersAssistIntro Assist - Reminds you to send an intro email prior to the first call. Meeting Confirmation Assist - Notifies you if none of the invitees have confirmed the invitation. Nudge Assist - Reminds you to follow up with a prospect if they haven’t responded to an important email. Back in Office Assist - Alerts you when your prospect is back from
Quizzes, tests, exams - these are trigger words for many of us. Long, arduous, multiple choice exams with trick questions where the answer seems to vary each time you reread the question. Well, we have some good news! At Gong, we’re not quizzing you. We’re helping you check your knowledge.Introducing … Gong's Knowledge Checks!Instead of traditional multiple choice, you’ll progress through a series of real-life scenarios, completing tasks to achieve a passing score — all while learning and reinforcing Gong best practices! Gong’s Knowledge Checks are learning tools as much as they are knowledge benchmarks. These checks guide you through day-in-the-life scenarios, from reviewing calls to adding feedback, from pipeline review to call search filters. It's truly a great way to gauge your progress and ensure you understand how Gong can help you achieve your goals.Pro-tip: Make sure you’ve completed the Getting Started path or one of Gong's fantastic virtual instructor-led sessions before att
I walk through powerful workflows a CSM can use to create Raving Fans! As a recap, here is what was discussed in the session: Using a CS Deal Board to stay on top of your book Exploring the Account level to assist in smoother handoffs from Sales Two filters & alerts to prep for an upcoming QBR or difficult conversation Hashtag workflow to communicate cross functionally Create a Stream in your Library to prep for Renewal conversations For those of you who couldn’t make it make sure to click the link below to watch the recording. Plus, don’t miss the downloadable pdf on that page that is referenced in the session and will be a helpful guide on some of the workflows you can use on the Calls tab, Library tab, and when reviewing a call.Recording & 1 Pager&Post-Session Feedback Check out some of the amazing feedback CSM’s had after this training:“We weren't utilizing Gong like this before and it's great to know we already have the tools to complete things we are alrea
Say goodbye to listening to podcasts and audiobooks during your commute and long flights, and say hello to the Gong mobile app! During our most recent Level Up Live, we walked through how users can leverage our powerful Gong mobile application to: Listen, Comment, & Score Calls: Review calls during your commute, at the gym, or on a plane (yes, you can listen offline), and maximize your productivity! Give and receive real-time coaching and feedback using comments (voice comments, too) and scorecards. You can also set up push notifications when your team mentions you in a comment! Stay on top of accounts, deals, and to-dos. Stay on top of every deal and closely monitor account activity, warnings, and deal details right from the deals tab in Gong Mobile. You can even leverage Siri Shortcuts using an iOS device to quickly pull up your most important accounts by saying “Hey Siri, Open account Acme Corporation" Ensure your critical follow-up actions never slip thr
Last week I was joined by nearly 200 Gong Admins for a value packed session on the deep business insights that can be extracted from Call Search. We explored the ways that users can intersect quantitative and qualitative aspects of their conversations as well as the underlying metadata from sources like CRM, Telephony & Web Conferencing platforms to answer more specific questions that drive better, more strategic decisions. For those of you who couldn’t make it, here is the link to the recording. Don’t miss the downloadable pdf on that page that is referenced in the session and will be a helpful guide on some of the advanced keyword syntax you can employ. I want to leave you with some of the insightful questions from your peers that were answered during this session, and most importantly, the opportunity to share your takeaways and best practices and ask questions of your peers if you’re stuck on how to search for something you’re seeking insight into. Please add your voice to th
Ever wonder why some companies seem to accelerate during platform rollouts while others flounder right out of the gate? Some rollouts fail because users lack buy-in, so adoption is low. Others fall flat because the company doesn’t communicate the initiative's expected goals and outcomes clearly. For end users, that’s a non-starter. If you want to avoid these issues during your Gong rollout, watch this message from Gong’s President & COO, Kelly Breslin Wright, and its CRO, Ryan Longfield. They’ve been through it all before and have some sage suggestions to help you nail your next rollout. Executive Sponsors: Leading the Way They focus in particular on three components that leaders of successful rollouts use to pick up steam right out of the gate. All three are critical to your Gong rollout: 1. Communicate the whyBe clear about what’s coming and why, and focus on Gong’s benefits. You’ve just invested heavily in your teams’ skills and future. Let those teams know how Gong will empow
Wow! We had a fantastic turnout for our Gong for Salesforce Level Up Live and received some amazing questions! Thank you to everyone who attended and made this a great training! During this Level Up live, we walked through how users can leverage Gong for Salesforce to help enrich Salesforce data with conversational data from Gong. This powerful integration is helping to paint a clear picture of what’s really happening in the pipeline for sales and operations leaders who live in Salesforce. Below you’ll find a link to the recorded session, a list of questions that came up, and some available resources for getting started! Click here to watch the recording on the Academy! Frequently Asked Questions: Q: What is Gong for Salesforce?A: Gong for Salesforce is a managed package application that enriches your data in Salesforce with Gong’s conversation data to get the insights you need to make better decisions and close more deals. Q: How does it work?A: Gong creates a custom object in Sale
During this Level Up live, we demonstrate the value that Gong’s AI & ML can provide to your business.As a recap, here is what was discussed in the session: A Gong Customer’s story of success using Topics to increase win rates Demo of Topics in the platform How Topics can help your business Next steps! Below you’ll find a link to the recorded session, a list of questions that came up, and some available resources for getting started! Click here to watch the recording in the Academy! Frequently Asked QuestionsQ: What is a Topic?A: A Topic is simply how a person shapes their conversation, and the collection of topics they put it into a conversation is how they structure that overall meeting. And since our AI & machine learning algorithm identifies patterns and trends in common talk tracks across your organization, Topics are unique and specific to your company. Q: Where can I see Topics?A: Reviewing a Call, Calls page, Team > Stats page, Account, and Whisper. Q: How the
I recently had the privilege of offering a short live session on Collaboration during Gong’s Customer Training Day. I wanted to put all of the key lessons here as well so that you could enjoy them and add to what I’ve started for all others who could benefit from this. The workflows span Account Collaboration, Call Collaboration & Bringing Content Out of Gong and for each one I’ll talk you through the how and then the why so that you can integrate it into your existing workflows. Account: Just like you can comment on calls (detailed below) you also have the ability to leave a comment on the account page. As a reminder you can access the account page via the Deals tab or by searching for the account in search bar on the top right of Gong. Click the activity bubbles for this view and then Review Account to get to the Account Page Once there, whenever you hover over a piece of activity on the preview timeline on the bottom left, you’ll see the option to comment. Clicking this button
Thank you to our raving fans who joined us for our last Product Buzz Live of 2021! To keep the excitement and conversation going, we wanted to provide a quick recap of some questions we received during the session. Take a look, and then refer back to this resource as you start to utilize Gong’s awesome new features! Miss the live Product Buzz? No worries! We’ve got you covered! Here is the recording of the full session! Can you set the requirement for viewers to identify themselves org wide?Yes, you can! That option lives in the Data Protection & Privacy settings area right below where you set the default and max share period. Are you able to save these insights + their filters to refer to again and again?CRM filters won’t stick on the insights page. You can, however, apply a saveable filter across an entire deal board by clicking the three dots in the top right corner of the deal board > Edit Board Could you define multithreading as it relates to insights?Multi-threading m
It’s every program manager’s dream, right? A flawless configuration and a revenue organization that’s buzzing with excitement before launch. You’re putting in the hard work of coordinating efforts and standing up your instance. -But whether you’re a team of 5 or 500, change management is a mission critical (and often the least predictable) piece of the puzzle. So how do you ensure that your Gong users not only adopt, but reap the full benefits of the platform? Check out these three tips for planning a seamless and effective Gong rollout: Tip 1: Create an internal communication plan (early!)How will you inform your organization and get users excited about using Gong? You’ve just started the implementation process and go-live seems light years away, but establishing a comms plan early will give you time to gather resources and pivot if necessary. Answer these key questions:What’s in it for your team? Why should they want to use Gong? Make sure you’re informed about the value Gong offers.
Exclusive (virtual) Customer Training Day eventA skills booster for everyone who uses Gong The fun doesn’t end after Celebrate! Top off your week by joining our Customer Training Day. When? Friday, December 3 What you’ll Learn Throughout the day, you’ll have a chance to uplevel and refresh your Gong skills to help you get the most out of the platform. You and your team will leave this event ready to boost revenue and win deals more often. Session descriptionsGetting started, for frontline managers (1 hr) REGISTERIn this live, interactive session, you’ll learn how to review calls, drive deals, and track your team’s progress using Gong.6:15 - 7:15 am PST10:45 - 11:45 am PSTGetting started, for revenue professionals (1 hr) REGISTERThis live, interactive session will help you understand best practices for reviewing calls, assessing deals, finding calls, and tracking your progress in Gong.5 - 6 am PST9:30 - 10:30 am PST Overview, for admins (45 minutes) REGISTERNew to Gong? Join us to lear
So you’re really getting serious about this education thing, huh? Good, let’s chat. Long before an organization has anyone in a formal training role, they should begin to think deliberately about how they educate their customers. Education plays a valuable role in the customer journey and is a key pillar of the notion that it's much cheaper to keep existing customers than go out and acquire new ones. I want to share a few things I’ve learned in my time at Gong that can help you formalize and standardize your customer education, specifically with regard to live training, long before it is any one person’s job. For full transparency, I was not a part of this time period at Gong as my hiring signified the end of this chapter and beginning of the next for our organization. For most organizations in this phase, delivering training to customers is either a significant portion of one/a few people’s job or a small part of a lot of people’s job. In either case, there are a few deliberate steps
The Gong Customer Education team launched brand new interactive playbooks in the Academy this week. Check out below for some brief descriptions and information on where to find them: The Coaching Playbook for Sales ManagersThis playbook outlines coaching methods and best practices you can use to build a culture of feedback and continuous improvement on your sales team. (READ: Ramp your team and win more often!)Click Here The Sales Leadership PlaybookThis playbook outlines the leadership strategies and best practices that will help you build a culture of feedback and continuous improvement within your sales teams.Click Here The Sales Enablement PlaybookIt outlines the enablement processes and best practices you can use to build a culture of feedback and continuous improvement on your sales team. Click Here
Our Customer Education team wants to make sure you and your team(s) have all the training and knowledge you need to absolutely crush it with Gong. That’s why we created the Gong Academy experience: Access all Gong training content and courses in ONE place. Whether you want to learn everything or just take one live training session, you can do it all in the Gong Academy. Look for courses or content that meet your needs by filtering for topics, duration, and level of Gong expertise. Earn certificates of completion for live trainings and learning paths. Share with your manager and post to LinkedIn for bragging rights. Access the Gong platform from the Gong Academy. This means you and your team are seconds away from doing whatever you just learned about. Curious about where to start? Live training sessions are here: Live training registration Paths for getting started are here: Self-paced paths New feature info is here: Product buzz live How Gong uses Gong is explained here: G
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