Sham Sao, CRO, Board Director & Advisor, Growth 11 provides his perspective on why every C-level executive, not just those from sales, should understand the power that revenue intelligence provides. Through revenue intelligence time-strapped executives can harness the unfiltered voice of their customers and distill those insights to actionable strategies that drive growth.
CMOs not only get real time insight into every sales conversation to inform campaigns, programs and content.
CPOs can hear pains directly from customers and develop solutions to address them rather than relying on sales and customer success to relay feature requests.
CCOs can ensure their teams are ramped faster and create delightful first impressions with a smooth handoff during onboarding.
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