How to cross the disruption chasm using revenue intelligence

  • 2 December 2021
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How to cross the disruption chasm using revenue intelligence
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Sheena Badani, Senior Director of Marketing at Gong introduces the perspectives of Geoffrey Moore, author of “Crossing the Chasm” and investor at Wildcat Venture Partners, on the shift from a product-first approach to a customer-first approach when it comes to selling. With revenue intelligence you can prep for every customer interaction and handoff. Read the full blog to learn more on:

  • Understand the 5 key personas involved in any technology purchase

  • Identify which personas you are selling to at any given time

  • Leverage those insights to align your sales strategy accordingly

 


 

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